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The Design Of Everyday Things
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.
Fooled by Randomness
"Fooled by Randomness" is a thought-provoking book by Nassim Nicholas Taleb that delves into the role of chance in our lives and how we often mistake random events for meaningful patterns. Through a mix of personal anecdotes, philosophical insights, and statistical analysis, Taleb explores how randomness affects the world of finance, business, and daily life. The book challenges readers to rethink their perceptions of success, failure, and the forces that drive outcomes. This book is ideal for readers interested in finance, probability, and the philosophical implications of randomness.
Skin in the Game
by Nassim Nicholas Taleb
The Black Swan by Nassim Nicholas Taleb
Skin in the Game may be nice but The Black Swan is the OG Nicholas Taleb. Read this book to learn how to think and avoid biases and reread at least once very couple of years.
Antifragile: Things That Gain from Disorder
"Antifragile: Things That Gain from Disorder" by Nassim Nicholas Taleb is a groundbreaking exploration of systems and entities that thrive and grow stronger in the face of stress, volatility, and chaos. Taleb introduces the concept of "antifragility," which goes beyond resilience or robustness. Through a mix of philosophy, practical wisdom, and real-world examples, Taleb illustrates how embracing uncertainty and leveraging disorder can lead to success and innovation. This book is essential for anyone interested in risk management, personal development, and understanding how to benefit from uncertainty and change.
Sapiens: A Brief History of Humankind by Yuval Noah Harari
The great thing about this book is that it takes a big-picture view of human history. It attempts to explain the main themes of human history without getting bogged down in the details. Sapiens also debunks many popular myths about human history, including the one that people today live happier lives and have better diets than our hunter-gatherer predecessors. It comes with an epilogue about the future of humankind in light of ever-accelerating technological progress. With the recent advances in AI it is more relevant than ever. If you're going to read one book on history this year, read this one.
The Disaster Artist
The best book about the best director in the world. It was such a great book it was adapted into a movie. Bet the other books on this list can't say that!
Confessions of an Advertising Man
David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
The Black Swan
"The Black Swan" by Nassim Nicholas Taleb is a seminal work that explores the profound impact of rare and unpredictable events, termed "Black Swans." Taleb argues that these events, which are often overlooked or underestimated, have massive consequences on our world. He highlights the limitations of traditional forecasting methods and emphasizes the need for resilience and adaptability in the face of uncertainty. Blending philosophy, economics, and personal anecdotes, Taleb provides a compelling critique of our understanding of risk and uncertainty. This book is essential for anyone interested in risk management, economics, and understanding the unpredictable nature of our world.
Skin in the Game: Hidden Asymmetries in Daily Life
"Skin in the Game: Hidden Asymmetries in Daily Life" by Nassim Nicholas Taleb explores the importance of having personal risk in decision-making and the inherent asymmetries in everyday life. Taleb argues that true knowledge and ethical behavior come from having "skin in the game," meaning that one must have a stake in the outcomes of their actions. The book blends philosophy, politics, and economics to demonstrate how accountability and personal investment are crucial for fairness and effective decision-making. This book is ideal for readers interested in ethics, decision-making, and the importance of personal risk in achieving fairness and accountability.
Barbarian Days by William Finnegan
A book about surfing. An autobiography. Pulitzer Prizer winner 2016. Narrated by the author.
Life Time by Russell Foster
A book about the circadian rhythm. Apparently, it's really misunderstood, even by your doctor. Read this book to understand your body better. It helped me improve my sleep.
The Creative Act
“I set out to write a book about what to do to make a great work of art. Instead, it revealed itself to be a book on how to be.” —Rick Rubin
The Bed of Procrustes: Philosophical and Practical Aphorisms
"The Bed of Procrustes" is a collection of aphorisms by Nassim Nicholas Taleb that distills his philosophical insights into short, thought-provoking statements. The title refers to the Greek myth of Procrustes, symbolizing the tendency to force things into unnatural conformity. Through these aphorisms, Taleb critiques modern society's flaws, biases, and misconceptions, offering a sharp, often humorous, commentary on topics ranging from knowledge and science to wealth and human behavior. This book is perfect for readers who enjoy deep, philosophical musings and appreciate Taleb's sharp wit and unconventional perspectives.
Mythos by Stephen Fry
Greek myths retold by Stephen Fry. He is both the author and the narrator of this book. His wit and sense of humor come across in both the text and in the delivery. Plus, you actually get to learn Greek myths.
Elon Musk
This is the only audiobook I've ever listened to lol. But it is a very interesting story about Elon, arguably the most interesting person alive.
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary
Born a Crime by Trevor Noah
I'm a sucker for audiobooks read by the author and this is one of them. Trevor Noah is a skilled comedian and his stories of his growing up in South Africa are genuinely hilarious. It's like listening to a book-length stand up show.
Outlive By Peter Attia
Modern healthcare is often reactive. This is part of the reason why preventative medicine is so key.
Why We Sleep
By Mathew Walker - We sleep 1/3 of our life yet understand so little about it...
YOU are NOT so SMART
Finally realize why I'm such dumb *ss
Dave Sharpe on How to Protect Yourself in Online Educational Environments
In a revealing session, Dave Sharpe delves into the mechanics of online scams, specifically within the context of live podcasts and Facebook messages. He explains how these scams function and how they attract individuals with promises of quick success, underscoring the importance of due diligence and the advantage of well-established programs like Legendary Marketer. Decoding the Reality Behind Suave Online Marketing Pitches: https://www.youtube.com/watch?v=Mdstm0O6Qqs
The Martian
Six days ago, astronaut Mark Watney became one of the first people to walk on Mars. Now, he’s sure he’ll be the first person to die there. After a dust storm nearly kills him and forces his crew to evacuate while thinking him dead, Mark finds himself stranded and completely alone with no way to even signal Earth that he’s alive—and even if he could get word out, his supplies would be gone long before a rescue could arrive. Chances are, though, he won’t have time to starve to death. The damaged machinery, unforgiving environment, or plain-old “human error” are much more likely to kill him first. But Mark isn’t ready to give up yet. Drawing on his ingenuity, his engineering skills—and a relentless, dogged refusal to quit—he steadfastly confronts one seemingly insurmountable obstacle after the next. Will his resourcefulness be enough to overcome the impossible odds against him?
Down and Out in Paris and London
by George Orwell an expedition into who people are and what life is
What I Talk About When I Talk About Running
by Haruki Murakami. In this book, Murakami shares his thoughts and experiences about running and writing. He talks about how he started running in his 30s and how it became a big part of his life. Running helps him think and gives him ideas for his writing. The book is like a diary where Murakami writes about his runs, the races he joins, and how running affects his life and work. He also talks about getting older and how that changes his running. The book is not just for runners but for anyone who enjoys a good story about trying hard and not giving up.
Project Hail Mary
Ryland Grace is the sole survivor on a desperate, last-chance mission—and if he fails, humanity and the earth itself will perish. Except that right now, he doesn’t know that. He can’t even remember his own name, let alone the nature of his assignment or how to complete it. All he knows is that he’s been asleep for a very, very long time. And he’s just been awakened to find himself millions of miles from home, with nothing but two corpses for company. His crewmates dead, his memories fuzzily returning, Ryland realizes that an impossible task now confronts him. Hurtling through space on this tiny ship, it’s up to him to puzzle out an impossible scientific mystery—and conquer an extinction-level threat to our species. And with the clock ticking down and the nearest human being light-years away, he’s got to do it all alone. Or does he? An irresistible interstellar adventure as only Andy Weir could deliver, Project Hail Mary is a tale of discovery, speculation, and survival to rival The Martian—while taking us to places it never dreamed of going.
Unraveling the Myths of Effective Online Advertising
Through a narrative of personal experience and technical explanation, I unravel the complexities behind the scenes of ad networks like Bing. I share insights into how unsuspecting marketers can fall prey to sophisticated bot schemes that click on ads without any intent to purchase, explaining the financial and psychological toll such deceptive practices can take on individuals striving to make it in digital marketing. Deciphering the Code: How Ad Networks Manipulate Traffic: https://www.youtube.com/watch?v=u-FNb7nEZew